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| OPERATING
STRATEGY As the leading supplier and distributor of a large variety of foodstuffs, Ng Fung Hong fully understands that to deliver quality products at the right time and in the right place at the best possible value is our primary concern. The Company has long appreciated the importance of an effective operational control and has engineered a complex and carefully mapped out operation to ensure supply meets demand with clockwork precision on a daily basis: |
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Integration at its most efficient The essence of our operating strategy is our belief in a full vertical integration. With this comes effective cost control, which allows the Company to operate with minimum wastage and maximum efficiency. Ng Fung Hong has become a highly integrated group with an economy of scale and synergy which is second to none. |
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Diversified source of
supply Ng Fung Hong has also recognized that much of its success also hinges on reliability. We have developed solid relationships with suppliers all over the Mainland, which in turn assures us of a stable source of supply. This also enables us to team up with our suppliers to embark on joint ventures and acquisitions capable of creating synergy in our bid to generate additional revenues.
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Well-mapped out operation A set
of parameters have developed for our daily operation,
from intricate organization skills, precise
transportation arrangements, outstanding slaughterhouse
management to sales in the marketplace. Each process is
interlocked and managed with effective cost control. |
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Strong support from the
various working organizations The aegis of both the MOFTEC and China Resources (Holdings) Co., Ltd. has facilitated the Company's substantial growth over the years. At the same time, Ng Fung Hong has also maintained close working relationships with government departments in Hong Kong and the mainland, fully aware that this would enhance its strength in the industry. |
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An excellent track record
of dependable services A solid track record of dependable services and a wealth of industry professionals, who have served the industry for decades, have laid the cornerstone for the success of the Group. |
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Stable demand Demand for fresh, live and frozen foodstuffs in people's daily diet is relatively stable, unlikely affected by external factors. As living standards continue to rise, the Company foresees a growth in the demand for higher quality products with greater profit margins.
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